![]() One of the ways mentioned in class was that when someone searches for a particular thing, having advertisement that is relevant to the keywords searched is a good model in itself. In networks we discussed some of the ways in which google target’s ads for people. This particular article is very applicable to what we have recently learned in networks about google ad targeting. This in turn will help google’s ad targeting, by using the consumer’s own input. The article states that, “Indeed, wrapping one’s head around Ad Preference Manager isn’t easy”, and further implies that “Why these Ad’s” will help people use Ad Preference Manager better. It appears in addition to providing a service to the customers the increased transparency will also allow users to use the Ad Preference Manager with more insight. “Why these ads?” will hopefully give more insight into googles ad choices, than what is currently being provided by Ad Preference Manager. Polonetsky recites that, “Out of every 15 users who get to the preference manager.10 do nothing, four edit specific preferences, and only one opts out of behavioural targeting entirely”. However, the Ad Preference Manager was not used by many people. The concept of “Why these ads?” builds on the current Ad Preference Manager. In an effort to comfort some of those people google will add, “Why these ads?”, which intends to explain the relationship between the information google has obtained about you, and the ads they provide you on your email and search. What Polonetsky says may be true for some people, but to other people just not knowing that information about them is being tracked can feel a bit invading. However, as Jules Polonetsky, director of the Future of Privacy Forum mentions, “Frankly, it’s not creepy when I get you know something and you’re trying to help me”. There is no doubt that this sort of add selection uses some “creepy” methods in order to better inform the customer what is out there. So how does google track people’s interests? Google uses a “behavioural-focused targeting model”, where they follow what you type on the Internet, reviews emails you have received in the past, track your location and more. This decision is invoked by user’s feeling a “creepiness” in being tracked by a search engine. ![]() This particular article discusses google’s recent move to make their advertising targeting more transparent. Google uses various methods to track people’s interests in order to target advertising to individuals. Google is a multi-billion dollar search engine that makes most of its money from advertising.
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